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Slow & Steady.
10 years
7-figure ARR
35% YoY growth
less than 1% annual churn
I write about what bootstrapping actually looks like. For founders who want to build something that
lasts
. Not something that
exits
.
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Previous Issues
€100,000 Per Customer
March 2026
Your Largest Customer Is Your Biggest Weakness
February 2026
10 Years of appointmed: What Patience Actually Buys You
January 2026
Choosing Between Visible and Invisible Work
December 2025
Growth Changes Your Customers (And Not Always for the Better)
November 2025
Why Is Everything Harder Than It Needs to Be?
November 2025
Finding My OFF Switch
October 2025
The Best Onboarding Doesn’t Feel Like Onboarding
October 2025
The €70,000 Hiring Lesson
October 2025
Moving Fast Without Quality Isn’t Moving Fast
September 2025
Notes from the Slow Lane: Hard-Learned Lessons on Bootstrapping
August 2025
The Cost of Caring
July 2025
Trust, but verify
May 2025
Startups aren’t dying from a lack of funding. They’re dying from chasing it.
May 2025
Let It Be Messy
April 2025
Work on Behalf of Customers, Not at Their Request
March 2025
How Over-Delivering on Support Hurt Our Business
February 2025
Hard Now, Rewarding Later
January 2025
Stop and Look at How Far You’ve Come
December 2024
Chasing My Unicorn
July 2024
Prioritize People
July 2024
Fixed Time, Flexible Scope
June 2024
Simple. Lovable. Complete.
April 2024
What Matters Most To Me
February 2024
The WebMD Return-To-Office Debacle
January 2024
The Art of Making Better Product Decisions
January 2024
The Things I Hate About Being CEO
December 2023
Customer Delight: Your Business is More Than What You Sell
December 2023
The Profound Impact of Mentorship
November 2023
Freedom over Funding
November 2023
Rejecting Growth: The Power of Staying Small
April 2023
Moving Beyond the Exit Mentality: The Power of Purpose
April 2023
Most Startups Shouldn't Seek Funding
January 2023
Work-Life-Balance is Dead
June 2022
Everything Takes Infinitely Longer Than You Think It Will
February 2022
Reading Notes #03: The Psychology of Money
February 2022
Saying No to a Big Opportunity
December 2021
Who Did What First and Why It Doesn't Matter
November 2021
Why We Stopped Selling Our Product
October 2021
Will Smith Shares his Secrets of Success
October 2021
This is not Good Design
October 2021
Are You Running a Friendly Business?
October 2021
Welcome to Slow & Steady
October 2021
Reading Notes #02: Rich Dad, Poor Dad
October 2021
Reading Notes #01: It Doesn't Have to Be Crazy at Work
October 2021
All My Designer Friends Only Work on Shiny Products
October 2021
How to Design Software for an Industry You Have No Clue About
October 2021
My 2020 Workspace
October 2021
Mike Monteiro: F*ck you. Pay me.
October 2021
